About Me

I’m​ ​an​ ​experienced​ ​Performance​ ​Marketing​ ​guy​ ​who​ ​loves​ ​crunching​ ​numbers​ ​to provide valuable insights. ​Ever ​since​ ​I​ ​started​ ​my​ ​first​ ​job​ ​as​ ​a​ ​Marketing​ ​Analyst​ ​at​ ​a​ ​well​ ​known supplements​ ​company​ ​back​ ​in​ ​2000 I​ ​knew​ ​this​ ​was​ ​an​ ​exciting​ ​space​ ​that​ ​would​ ​be​ ​filled​ ​with growth,​ ​learning​ ​and​ ​fun. I​ ​want​ ​to​ ​share​ ​my​ ​experience​ ​and​ ​the​ ​knowledge​ ​I’ve​ ​gained​ ​over​ ​the​ ​past​ ​decade​ ​plus​ ​in CRM,​ ​Loyalty,​ ​Location​ ​Analysis​ ​and​ ​Performance​ ​Marketing.​ ​Over​ ​this​ ​time​ ​I’ve​ ​learned​ ​about this​ ​field​ ​inside​ ​and​ ​out​ ​doing​ ​analytical​ ​work,​ ​spending​ ​time​ ​in​ ​IT​ ​focusing​ ​on​ ​the​ ​backend systems​ ​and​ ​being​ ​a​ ​CRM​ ​Director​ ​at​ ​one​ ​of​ ​the​ ​most​ ​engaged​ ​retail​ ​brands​ ​in​ ​the​ ​US.