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Here's a great article from Kissmetrics on utilizing CRM and Social Marketing to drive revenue and customer lifetime value:

http://bit.ly/2tfAkTu

It touches on these solid CRM, Marketing and Social techniques:

> Audience Segmentation and Targeting
> Return on Adspend (ROAS)
> Acquisition and Retention Rates
> A/B Testing
> CTR and CPC Rates
> Customer Lifetime Value

When all of the above are combined for the Baby business, success is derived to the tune of over 900% sales growth.

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