Who Uses CRM?

CRM is used by a multitude of organizations in many different industries to drive customer acquisition and retention. The people who rely on CRM systems includes, but is not limited to, the following: 

a) Executives - want to understand the value of customers and set strategy 
b) Marketers - need to develop and execute marketing strategy 
c) Sales Personnel - require help with managing contacts and selling products 
d) Finance Departments - look for insights to sales drivers for planning 
e) Customer Service Reps - have a tool to help improve customer satisfaction 
f) Merchandise Teams - needs a deeper understanding of product purchases 

Customer Relationship Management Link

CRM Managers and Analysts work with IT professionals to better understand the customer journey and provide the reporting, analysis, strategy and tactics necessary to drive improved sales and customer loyalty.